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CRM Software

World Class Customer Service powered by Continuum™

CRM Software

The implementation of best of breed CRM software is an important part of any successful customer service strategy. Customer service is more important than ever before and plays a growing role in today's competitive landscape. Companies are increasingly equipping themselves with increasingly more comprehensive software solutions to handle customer feedback.

With more than 14 years experience in the customer service arena, Charter UK provides best-in-breed CRM and customer management software to companies worldwide. Customer service, consumer affairs, customer care, customer relations, guest relations and other customer-facing personnel are empowered to better manage customer communications, improve consumer satisfaction and increase productivity.

Charter Continuum™ is a cutting edge customer-facing software solution that enables businesses to manage, track, resolve and report on customer feedback from numerous channels. It integrates contacts received via phone, fax, email, mail, web and face-to-face interaction into one centralised source that can be accessed across multiple departments or locations. Complaints, compliments, inquiries and suggestions can easily be logged and tracked.

The Charter Continuum™ CRM software suite seamlessly integrates with existing legacy systems to provide the crucial 360° view of the customer. It includes facilities to transform the company web site into a user-friendly portal for customer contact and a module to gather customer service contacts from remote locations, outlets, resorts or stores.

Charter Continuum™ also harnesses the power of Business Objects, the world's leading reporting tool; Charter Reporter enables companies to report on customer feedback in order to gain better insight into consumer needs and to identify trends. Customer feedback can easily be shared with different departments, including marketing, sales, product design and quality control. Customer opinion becomes a powerful tool throughout the entire organisation and can be used to align corporate initiatives with service strategies.

Charter UK approaches each CRM project strategically and explores the corporate vision of each client; providing a wide range of consulting and application integration services to ensure that each and every project is a complete success. With Charter Continuum™, expectations are often exceeded, processes are streamlined and operations are optimised. The average return on investment (ROI) for Charter customers is just four to six months from the implementation date.

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